- DIVE – Skittles – Skittles “Ink the Rainbow” with TikTok Out of Phone
- VML – KitKat – Phone Break
- Scribd Inc.- Everand – Read Every Which Way
- LFG Communications – Warner Music – How The Talking Heads took over NYC, again
- Wavemaker – Adobe, Inc. – Adobe Express
Best Use of Partnership in an Experiential Activation
- 160over90 – Marriott Bonvoy – Marriott Bonvoy at the 2025 Men’s and Women’s Final Four
- Jack Morton – Meta – Meta Reels Cinema
- McCann XBC – Mastercard – From Fan To Featured
- Mssng Peces – Milk-Bone and Jif – The Museum
- Netflix – LIVE on Netflix – The Beyoncé Bowl
Best Use of Social Media in an Experiential Activation
- DIVE – Skittles – Skittles “Ink the Rainbow” with TikTok Out of Phone
- GMR Marketing – Xfinity – Café de ConneXion: The Fastest Connection to Paris
- McCann XBC – Mastercard – From Fan To Featured
- Mssng Peces – Made By Google – After Party
Best Use of Video in an Experiential Activation
- Jack Morton – Meta – Meta Reels Cinema
- Salt XC – Visa – Field the Future
- OS Studios – Activision – Call Of Duty NEXT 2024
- Mssng Peces – Accenture Song – First AI-ID Kit “Meet Your Digital Maker”
- GMR Marketing – Xfinity – Café de ConneXion: The Fastest Connection to Paris
Best Use of Virtual Event Technology
- Winner will be revealed in December
Experiential Activation by a Media Brand
- Amplify – Yahoo – Motel Yahoo @ Cannes
- Droga5 – HBO – Obey the Order
- Pinterest – Pinterest – Pinterest Manifestival
- Pinterest – Pinterest – Remix Yourself on Pinterest
Experiential Activation by a Packaged Goods Brand
- adam&eve DDB – IAMS – IAMS Presents: Waylon
- goodwipes – goodwipes – Porta Palace
- Salt XC – McCain – McCain “Happy Frydays”
- Trigger(House – Cheez-It – Cheez-In Diner by Weber Shandwick
- VML – Ziploc – Preserved Promos
Experiential Activation by a Spirits or Alcoholic Beverage Brand
- 160over90 – Absolut – House of Cosmo
- Brand New: A Collective – Diageo North America, Inc. – Crown Royal Station at Super Bowl LIX
- City Eventions – Maker’s Mark, Suntory Global Spirits – Maker’s Mark Winter Wheat Wonderland
- NVE Experience Agency – Captain Morgan – Captain Morgan: Rum Street
Experiential Activation by a Travel Brand
- Delta Air Lines – Delta Air Lines – Delta Launches Centennial Year through Immersive 360° Experiential Activation at CES 2025
- FGPG – OCVIBE Sports & Entertainment – Countdown to a New Downtown
- HUNTER – Tripadvisor – Morocco Through the Lens
- Miles Partnership – The U.S. Virgin Islands Department of Tourism – Immersive Sports Activations Bring the USVI to New Markets
- R&R Partners – Las Vegas Convention and Visitors Authority (LVCVA) – Las Vegas x AFC Bournemouth: “Chip Shot Roulette” Fan Activation
Experiential Activation by an Entertainment Brand
- Creative Riff – ABC – Abbott Elementary Presents A.V.A. Fest
- GDX Studios – Supercell/Brawl Stars – Brawl Stars Starr Park at SDCC 2025
- MKG – HBO MAX – The White Lotus Experience
- NVE Experience Agency – NBC – Live From New York: The SNL50 Experience
Experiential Activation by Auto Brand