ADWEEK Reveals 2025 Experiential Awards Shortlist

  Rassegna Stampa, Social
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Best International Experiential Activation

  • Amplify – Yahoo – Motel Yahoo @ Cannes
  • Fever – Paramount+ – Dexter: The Experience
  • MAS – Qiddiya – Qiddiya UBAR at Tokyo Game Show
  • Salt Productions – Amazon Ads – A’Maison: The House of Amazon at Cannes Lions
  • Zulu Alpha Kilo – Destination BC – Wäsche of the Wild

Best Networking Event

  • Winner will be revealed in December

Best Sports-Related Experiential Activation

  • 160over90 – Jameson Irish Whiskey – Touchdown in Dublin
  • Goodby Silverstein & Partners – Comcast Business – Game the Green
  • Netflix – LIVE on Netflix – The Beyoncé Bowl
  • NVE Experience Agency – Captain Morgan – Captain Morgan: Rum Street
  • Salt XC – McCain – Most Valuable Potato

Best Use of Celebrity in an Experiential Activation

  • 160over90 – Absolut – House of Cosmo
  • Infinity Marketing Team – State Farm – Jake’s Jingle Quest
  • Netflix – LIVE on Netflix – The Beyoncé Bowl
  • MKG – Outer Banks – Poguelandia: An Outer Banks Experience
  • McCann XBC – Mastercard – From Fan To Featured

Best Use of Data Insights in an Experiential Activation

  • DCX Growth Accelerator – Newman’s Own Inc. – Good Tastes Better
  • George P. Johnson Experience Marketing – IBM – Calling the Shots
  • Jack Morton – Supercell – Clash of Clans Bathroom Battlestation
  • Pinterest – Pinterest – Pinterest Manifestival
  • Zulu Alpha Kilo – Art Gallery of Ontario – Art Rate Monitor

Best Use of Delivery and Merchandise

  • Mssng Peces — Milk-Bone and Jif | The Museum
  • WINK — Corona | The Golden Paris Takeover

Best Use of Drive-Up Experience

  • Deeplocal — Taco Bell | Taco Bell Live Más Drive-Thru Cam
  • TMA — Netflix & Wendy’s | Wednesday’s: The Meal of Misfortune Comes to LA
  • Zulu Alpha Kilo — Destination BC | Wäsche of the Wild

Best Use of Experiential Activation to Launch a Brand/Product

  • Amplify – EA SPORTS – EAFC Clubhouse
  • George P. Johnson Experience Marketing – Salesforce – Dreamforce 2024
  • Mssng Peces – KFC – Nugget Dispensary
  • OS Studios – Activision – Call Of Duty NEXT 2024
  • MAS – Qiddya – Leveling Up Reality: Qiddiya’s Global Gaming Takeover

Best Use of Influencers in an Experiential Activation

  • Infinity Marketing Team – State Farm – State Farm Gamerhood: Neo City
  • Good Culture – Good Culture – Culture Counter
  • Mssng Peces – Made By Google – After Party
  • GMR Marketing – Nissan – Nissan 4 the Win Weekend

Best Use of Mobile in an Experiential Activation

  • 160over90 – Jameson Irish Whiskey – Touchdown in Dublin
  • AGENC – Kosas – Kosas DreamBeam at Coachella 2025
  • Food Truck Promotions – Victoria’s Secret – Celebrating Bombshell’s 15th Anniversary
  • HUNTER – Tripadvisor – A Doorway to Abu Dhabi
  • VML – Wendy’s – Frosty Fix

Best Use of Music/Audio in an Experiential Activation

  • HARMAN – JBL – JBL’s Power Partnerships at SXSW Grab Gen Z Attention
  • Lede – Boardroom x Bose – Boardroom Talks LIVE with Bose
  • McCann XBC – Mastercard – From Fan To Featured
  • VML – Tennessee Department of Tourist Development – Sound Sites

Best Use of Out-of-Home Media in an Experiential Activation

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