ADWEEK House is headed to Las Vegas on January 8! Our house is your house to unwind, recharge and network during the industry’s largest consumer tech moment. RSVP. As a typical millennial, I was an early adopter of Facebook—back when it required a college email. I uploaded every photo from the previous night’s shenanigans with ..
Tag : Social media
Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts. In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with media and marketing legend Gary Vaynerchuk. They explore the future of marketing, how creative content ..
In early October, I saw a post on X floating around with a flyer promoting a Timothée Chalamet look-alike competition. I thought it was a big old gag to get some attention. After looking into it, I was surprised to see there were over 900 confirmed attendees and articles from local news publishers about the ..
In this election, we witnessed unique campaign strategies by both presidential candidates. What struck me most was former President Donald Trump’s ability to deploy marketing in a powerful and polarizing way, a true reflection of his approach to everything: all in, all out, no holds barred. It’s symbolic of how marketing shapes our perceptions of ..
Brands are always on the hunt for new audiences. At ADWEEK’s Mediaweek event in New York last week, executives from Coca-Cola’s Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they’re expanding their audiences by working with influencers and staying on top of changes to content distribution on social platforms. As a sports ..
According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK’s Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek’s chief brand and community officer. Vaynerchuk said that creative content plays a crucial role in driving reach and providing consumer insights. “I ..
Fed up Londoners Apparently, some London residents are getting fed up with social media influencers whose reviews make long lines of tourists at their favorite restaurants, sometimes just for the likes. Christian Calgie, a reporter for London-based news publication Daily Express, pointed out this trend on X yesterday, noting the boom of Redditors referring people ..
Generational marketing is dead and rather irrelevant in modern marketing. Clinging to these outdated segments is not just lazy—it’s inefficient, inaccurate, and can be dangerous. Simple logic led to these labels: People born within a certain timeframe would share common experiences and, therefore, behaviors and preferences. However, this approach is increasingly problematic and oversimplifies the ..
Drive business and brand growth with winning media strategies at Mediaweek. Hear from experts at TIME, Peloton, YouTube, Google and more, October 29-30 in New York City. Register. In a dramatic turn of events within the X versus advertisers lawsuit, Unilever has been removed from the lawsuit after coming to an agreement with X. For ..
Creators make it look like cranking out content is a breeze with slick posts for social media. But the reality is that creating content requires expensive high-end equipment like cameras and a significant amount of time editing and brainstorming new ideas. And creators are hungry for brand deals that offset some of the costs. In ..