As predicted, America’s Hispanic and Latinx footprint continues to grow rapidly. Hispanics now represent more than 20% of the U.S. population, and the U.S. Census Bureau estimates that around 1 in 4 Americans will be Hispanic by 2060.
Yet, brands are slow to catch up, as the younger Latinx generation often feels like an afterthought in brand marketing efforts.
This year for Hispanic and Latinx Heritage Month, ADWEEK shines a light on the cultural influence of this key demographic on the American lifestyle. From brand marketing efforts across verticals like beauty, sports, and entertainment, to advice and lessons on how to connect with the Latinx audience with intention, the coverage below is intended to arm today’s marketers with the cultural insights that can impact the bottom line today and in the future.
Check out our Hispanic Heritage Month coverage here which will be updated with new stories throughout the month.
El Mainstream Chat: The Latinx Influence on American Culture
This ADWEEK Voice series, in partnership with Latinx digital publisher, creative agency, and entertainment company Remezcla, takes a closer look at the demographic’s influence on American culture. From beauty to creators to media, these perspectives are designed to educate the modern marketer of the Latinx cultural nuances embedded in everyday American life.
Chicago Bulls Spanish Insta Speaks Volumes to a World of Fans
