“We’re known for our endless options of iced beverages, and this summer, we’re making our mark with some exciting collaborations inspired by them,” Dunkin’ CMO Jill McVicar Nelson told ADWEEK. “From hit songs to a bespoke menu and back-to-school fashion, our Dunkin’Terns are ready to infuse ‘big Dunkin’ iced energy’ into everything they do. We can’t wait for our guests to sip along with them on this fun journey all summer long.”
Affleck has been starring in Dunkin’ ads since the 2023 Super Bowl, and the breakout work from Super Bowl 2024 included cameos from his wife, Jennifer Lopez, Tom Brady, Fat Joe and Jack Harlow. His production company has also produced lower key spots like one focused on real franchisees. He’ll likely return to the role of brand ambassador after what Dunkin’ is describing as “a summer break.”